In the business as usual (BAU) approach, housebuilders build homes first and then sell them. That puts pressure on them as they have to factor in risks like market price fluctuations, unsold homes and hefty working capital to cover large-scale projects. The result? Higher prices, delays and inefficiencies for homemakers.
Summary
Flipping the script on homebuilding: The power of build to order
At Home@ix, we turn this model on its head
By building homes specifically to order, we eliminate much of the risk, deliver greater value to homeowners, and make strides toward resolving the housing crisis sustainably.
The concept of Build to Order rather than Build to Sell is surprisingly simple—yet it's been overlooked by traditional homebuilders because it helps them control prices, ie keep them higher. Homebuilding hasn’t changed significantly for centuries; the logical, established sequence has been to secure land, source materials, build the home, and then sell.
But by flipping this script, we build value into every stage for everyone involved. Starting with the end in mind, we focus on the homeowner's needs from the outset. With advanced technology and innovative techniques, what was once a barrier now feels like the obvious choice—empowering us to create high-quality, sustainable homes tailored to each homeowner.

The Home@ix Paradigm Shift
Traditional Development
Speculative building
Developers build homes before they are sold, leading to unsold inventory and financial risk.
Higher prices
Developers price homes high to ensure profit, covering uncertainties like unsold homes or market shifts.
Large upfront capital
Developers need huge amounts of working capital for large projects.
Slow market response
Homes take years to complete due to the need to clear large developments before new projects begin.
Little homeowner input
Buyers purchase pre-designed homes with little ability to customise.
Environmental impact
Conventional methods contribute significantly to carbon emissions, and the homes often lack sustainability features.
High risk for developers
Market changes can delay projects, leading to financial strain and housing shortages.
Home@ix Build to Order
Built to meet demand
Homes are built only when ordered, reducing waste and unsold stock.
Lower costs
Reduced risk allows for more competitive pricing, passing savings on to homemakers.
Efficient capital use
Resources are used only when needed, freeing up funds for better-quality materials and innovations.
Faster build times
Our modern streamlined process ensures quick delivery as we build specifically for you.
Customisable homes
Our design handbook lets you personalise your home, from sustainable materials to energy systems.
Sustainability at the core
Homes are designed for energy efficiency both through construction and renewable energy. Insulation and ventilation reduce the need for heating and cooling and renewable energy keeps running costs down.
Low risk, high sustainability
Building only what’s needed ensures stability, reduces waste, and accelerates sustainable housing.

Real-time Benefits
With our Build to Order approach, you're fully in control of your home from the very start. This ensures you’re not just buying a home; you’re shaping one to fit your needs and preferences.
Tailored Timeline
You decide when your home is built, ensuring it fits your schedule. No waiting for large development phases to complete—your project moves forward when you’re ready.
Greater Transparency
You’ll have full visibility into each stage of the construction process. With direct communication and real-time updates, you always know what’s happening with your home.
Reduced Risk
With Build to Order, there’s no need to worry about ups and downs in the housing market affecting the availability or price of your home. This helps smooth the process to reduce unexpected costs and delays.
Quality Assurance
Every home is built to the highest standards, tailored to your specifications. By focusing on one home at a time, we can ensure rigorous attention to detail and quality control.
Build to Order Benefits for Fleet Buyers
For local authorities, housing associations, and large-scale developers, the Build to Order model offers unique advantages tailored to meet your strategic housing goals while optimising cost, time, and sustainability.
Scalability
The Build to Order model allows you to commission large numbers of homes efficiently, with each home customised to meet local needs or regulatory requirements. Whether you're building 10 homes or 100, our streamlined process scales smoothly.
Cost Predictability
With no speculative building, the risk of fluctuating costs is greatly reduced. This ensures budget certainty, allowing local authorities to plan effectively and avoid the financial volatility often seen in traditional housing developments.
Faster Delivery Times
Our approach shortens build times by focusing on efficiency and pre-planning. This allows for quicker delivery of homes, helping local authorities meet urgent housing demands more rapidly.
Sustainability Compliance
Build to Order homes are designed with sustainability at their core, ensuring compliance with local government sustainability goals and carbon reduction targets. Our homes are energy-efficient, reducing long-term operational costs for fleet homemakers.
Customisation at Scale
While delivering at scale, our system still allows for customisation to fit specific community needs, from accessibility features to renewable energy systems. This flexibility ensures the homes align with the diverse needs of the population being served.
Streamlined Planning
Our planning handbook simplifies the approval process, reducing the administrative burden for local authorities and ensuring faster project initiation.
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